The above logo is the brand image for a new beverage company that I've launched. The beverage is called, "Heart Juice" and it's formulated for heart health. We wanted a bold and attractive logo with high intensity colors where the viewer immediately recognizes the meaning. We also chose a really strong font to make the logo less feminine and more masculine.
The font is a geometric shape made up of mostly rectangular boxes. Is the heart logo a geometric shape or a biomorphic shape? I feel it is more geometric since as it has more predictable lines and curves. Can it also be biomorphic because of the curves?
Here is an article about our venture in the Daily Targum:
http://www.dailytargum.com/university/students-concoct-heart-healthy-beverage-1.2450293
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