Art of Heart Juice

The above logo is the brand image for a new beverage company that I've launched. The beverage is called, "Heart Juice" and it's formulated for heart health. We wanted a bold and attractive logo with high intensity colors where the viewer immediately recognizes the meaning. We also chose a really strong font to make the logo less feminine and more masculine.

The font is a geometric shape made up of mostly rectangular boxes. Is the heart logo a geometric shape or a biomorphic shape? I feel it is more geometric since as it has more predictable lines and curves. Can it also be biomorphic because of the curves?

Here is an article about our venture in the Daily Targum:
http://www.dailytargum.com/university/students-concoct-heart-healthy-beverage-1.2450293

This is a structure I saw at Pearson International Airport in Toronto, Canada. While waiting for a flight to Beijing, I noticed this extraordinarily huge structure. I didn't touch it but it looked like it was made out of a plastic but it looked very heavy and strong. When a person walks out from the security checks into the gate, they would hear their own footsteps. The whole structure produced an echo when sound is emitted inside it. Many tourists and children made sounds to test it out.

The form of the structure is basically 4 curved walls that leaned inward. All the lines are very curved and they are geometric shaped. The hue is black with a high value. The opacity of the actual walls didn't let any type of light through.